The owner is somewhat overbearing and frightens away paying customers. His fears about carryins at the drive in have been so neurotic that he not only reads a a disclaimer style rules list at the gate, but also cranes his neck to see into your car and look for anything (a soda of instance) for which he can bar you. On a recent trip my husband and I went in, with little more than a giggle at his speech, to wait for my mother to join us, but she was asked to throw out her mostly empty can of soda. She didn't have a cooler or snacks... just a quarter can of soda. If he had let her in with it she would have inevitably have purchased more soda and snacks, but instead she felt insulted by his overzealous and overbearing behaviour and left.
In general if you lack customers... you CANT make your customers feel like you directly blame them. You have to look for ways to encourage the purchase of your own products (meaning your concessions). Make them better than what they can bring in and they will to eat your food, not to avoid eating it.
An awesome an hard to find movie viewing experience! Sit in or outside of your car and use your radio to hear the movie. They have good movie snacks plus hot dogs, brats, and pizza. It's annoying that they call out the pizza orders over the movie and the food/bathroom building feels a bit run down. Overall a fun and unique experience!
5) pre-sell tickets (perhaps with reserved seating) - there's an app for this....
4) Renovating the menu with lighter fare - make it a dining location outside of the movies, so that showing are full always
2) Increase marketing to high schools and colleges (student nights and attached discounts /coupons)
1) Lower the cost of your supply chain by seeking out more competitive vendors
Seriously if have a lack of business there are several things you could do other than harass your customers:
I understand his intentions: profits at movies theaters are largely drawn from concessions. BUT making your customers feel harassed to the point that they opt of attending and returning will close your gates.
3) Creating up-grade combos to encourage multiple item purchases-ex: family feast- 2 pizzas, 4 sodas, large popcorn, 1 candy (then price just slightly under the total of the products individually)
Love love love
Sky Vu Drive In Theatre is a US Movie Theater based in Monroe, Wisconsin. Sky Vu Drive In Theatre is located at 1936 WI-69, Monroe, WI 53566, USA.
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